A content analysis of value-based advertising strategies on the Internet

Description

The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/1730
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2730&context=etd-project

Tags

Internet advertising

Internet marketing

Content analysis (Communication)

Retail trade -- Computer networks

World Wide Web

Public Relations and Advertising

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-2730
Date	01 January 2001
Creators	Kepekci, Ali Caglar
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project