Out of the 100 biggest media companies in the world, only 6 have a female CEO. The lack of female representation in leadership roles is a known fact, and the media field is not an exception to that. However, in swedish public service media companies there seems to be significantly more women in leadership positions. SVT has now had four female CEO’s in a row, including the current one Hanna Stjärne. The purpose of this essay is to investigate why there are more female leaders in SVT public service than there are in the commercial media companies. To learn more I conduct semi- structured interviews with three women who currently work, or has worked, in high leadership roles at SVT. I ask them about their experiences of working for SVT and commercial companies, what motivates them, their style of leadership and the importance of diversity and networking. This resulted in a thematic analysis of 8 themes: Leadership, drive, SVT as a workplace, public service VS commercial companies, networking and mentorship, women and men in the workplace, diversity and advice. The results show that SVT being independently run by the state trough a foundation plays a big part in the company’s work for equality, and the results that it has had with more female leaders in the workplace.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:su-165591 |
| Date | January 2019 |
| Creators | Samre, Marie-Christine |
| Publisher | Stockholms universitet, JMK |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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