Abstract
Reading has been the focused program continuously promoted by Ministry of Education and Council of Cultural Affairs; it has been also the core program of each public library. Being seen in every administrative district of Kaohsiung City, the branches of Kaohsiung City Library is the most convenient access channel of the information of books for citizens and most influential on cultivating citizens¡¦ reading habit. The Kaohsiung City Library has actively promoted the City Reading for the past few years. The library has received people¡¦s applause due to its user-friendly measures, reading for different ages, many reading promotional activities and the marketing campaign for the importance of reading. However, whether the readers¡¦ and librarians¡¦ cognition and satisfaction at library service quality increase while the library practices the measures of the above, what are the suggestions for the library, and what are the key factors of readers¡¦ reading behavior that affecting their cognition and satisfaction with reading service quality are the emphasis of this study to explore.
Based on the PZB model, this study examined the gap between the readers and the librarians of Kaohsiung City Library in the perception and satisfaction of library¡¦s reading service quality, and surveyed readers¡¦ suggestions for library service and the factors influencing their reading behavior via questionnaires.¡ª
. The results of this study are concluded as follows:
1. A significant difference between the readers and the librarians in the cognition and satisfaction of library¡¦s reading service quality exists only on the answers regarding recognizable entrance, well air-conditioning, convenient opening hours, adequate loan limits, and convenient book reservation process.
2. There is a significant difference between the readers and the librarians in service personnel and service quality.
3. Readers care more about the reader¡¦s rights such as the frequent new book arrival, an increase of loan limits and an extension of opening hours; beside the frequency of new book arrival, librarians are concerned with professional librarian training and the adequacy of personnel
4. The factors affecting the reading behavior of interviewees are motive, living style, subject, best-seller, and specific author. Motive is the most influential one. Most of the reading motives are for fun, personal interest, experience enriching and knowledge broadening. That finding shows that obtaining the feeling of happiness from reading is the motive for interviewees to continue to read.
The changing cognition of reading service quality is consequent on readers¡¦ experience and communication. Therefore, it is a continuously hard-working process. The administrators of the library should be kept informed frequently about readers¡¦ needs by conducting surveys, studies and communicating with the personnel in service. And, in order to meet readers¡¦ demands, the library should transform the needs to services measures to raise the level of readers¡¦ satisfaction and increase their interest in reading.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0823106-150918 |
| Date | 23 August 2006 |
| Creators | HUANG, CHIN-MIEN |
| Contributors | none, Wen-Cheng Wang, Po-Wen Chen, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823106-150918 |
| Rights | unrestricted, Copyright information available at source archive |
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