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Analýza spokojenosti zákazníků společnosti PROFIcomms s.r.o. a návrhy opatření na zvýšení její úrovně / Customer Satisfaction Analysis at PROFIcomms Company s.r.o. and Recommendations for its Improvement

Master’s thesis engages in the analysis of customer satisfaction at PROFIcomms Company s.r.o. and recommendations for its improvement. The theoretical part is focused on the method of calculating the customer satisfaction index and customer loyalty index. Then, there are described methods of receiving information, which is proceeded through questionnaire analysis. In the practical part, there is made an analysis of PROFIcomms Company s.r.o. and obtained information from the questionnaire is evaluated in detail. Based on the evaluation measures, changes and strategies to increase customer satisfaction at PROFIcomms Company s.r.o. are proposed.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222577
Date January 2010
CreatorsDorociak, Petr
ContributorsUrban,, František, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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