The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question. Results show unexpectedly homogeneous and strong development tendencies in both the visual product representation and the persuasive ability of the advertisement during the analysed period.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-6030 |
| Date | January 2009 |
| Creators | Bergqvist, Hanna |
| Publisher | Högskolan i Gävle, Ämnesavdelningen för svenska språket och engelska |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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