This thesis handles marketing communications strategy for the newly established wellness center in Prague. The project aims to build a device that will help people meet their demands in the care of your health and your appearance and bring them to relax and release. The aim of this thesis is propose a marketing strategy which is initially, before operation for primarily intended to inform potential newly emerging customers about new place, presenting them services offer and motivate them to visit first. In the second stage, a short time after the launch of relaxation centers on building a preference for customer service and continuous remembrance service offerings.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16878 |
| Date | January 2008 |
| Creators | Havlová, Hana |
| Contributors | Hesková, Marie, Kavalírek, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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