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"Don't Believe the Hype": The Construction and Export of African American Images in Hip-Hop Culture.

This study examines recurring motifs and personas in hip-hop.
Interviews with influential hip-hop scholars, writers and music industry personnel were conducted and analyzed using qualitative methods. Interview subjects were selected based on their insider knowledge as music critics, hip-hop scholars, ethnomusicologists, publicists, and music industry positions.
The vast majority of constructed imagery in hip-hop is based on a single persona, the gangsta. This qualitative analysis reveals why gangsta personas and motifs have become the de facto imagery of hip-hop. Gangsta imagery is repeatedly presented because it sells, it is the most readily-available role, and because of music industry pressures.
This study is significant because gangsta imagery impacts African American social knowledge and the generalized perception of blackness. Gangsta imagery has also served to alienate black culture and has caused rifts in the African American community.

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etd-3557
Date06 May 2006
CreatorsSewell, John Ike, Jr.
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceElectronic Theses and Dissertations
RightsCopyright by the authors.

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