<p>The respondents can be classified into 3 groups as follows,</p><p>users 47%, non users 37%, non awareness customers 16%.</p><p>We found that the group of users perceived more positive</p><p>toward Bualuang ibanking than the group of non users in four</p><p>aspects, relatively advantage, complexity, compability and</p><p>observability, while, trialability was not perceived as a</p><p>significant attribute facilitating the use of Bualuang ibanking.</p><p>However, in some circumstances, such as, time processing,</p><p>mental effort, frustrating, privacy and security, the attitude</p><p>toward these circumstances is positive but not divergent</p><p>between these two groups. For the non awareness customers,</p><p>there are 58% of them preferred adopting this technology in</p><p>the future and the most frequently selective duration that they</p><p>will adopt this technology is within one month.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-4312 |
| Date | January 2008 |
| Creators | Saitong, Sirintip, Mahmood, Shahid |
| Publisher | Mälardalen University, School of Sustainable Development of Society and Technology, Mälardalen University, School of Sustainable Development of Society and Technology, Västerås : Mälardalens högskola |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
| Relation | Mälardalen University Press Dissertations, 1651-4238 ; |
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