The purpose of this study is to illuminate the role,
the function, and the ironic outcome of the Victory in
Vietnam Committee's campaign pamphlet to recall Senator
Frank Church of Idaho in 1967. The VVC's political
strategy was to build credibility with the media through
the recall pamphlet. The analysis of the recall pamphlet
shows the failure of the Victory in Vietnam Committee to
adapt to the intended audience, the media. The pamphlet
is further evaluated in the context of manichean rhetoric
to highlight the unethical use of credibility building
techniques and the ultimate goal of the VVC to stifle
Church's dissent with respect to the Vietnam War. The
irony of the Victory in Vietnam Committee's explanatory
pamphlet is that instead of helping to oust Church by
exposing his faults, it caused the downfall of the Victory
in Vietnam Committee. / Graduation date: 1992
| Identifer | oai:union.ndltd.org:ORGSU/oai:ir.library.oregonstate.edu:1957/37232 |
| Date | 05 May 1992 |
| Creators | Andrews, Cheri L. |
| Contributors | Moore, Mark |
| Source Sets | Oregon State University |
| Language | en_US |
| Detected Language | English |
| Type | Thesis/Dissertation |
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