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A Consumer-based Evaluation of a Family Camp

The purpose of this study was to evaluate a family camp's performance from a consumer (parent) perspective. An Importance-Performance Analysis was used. Responses averages were plotted on a grid of importance versus performance with the overall means used as cross-hairs to create an action grid of four quadrants: keep-up-the-good-work (high importance/high performance), concentrate-here (high importance/low performance), possible-overkill (low importance/high performance), and low-priority (low importance/low performance). Findings indicated that parents are in large part receiving good performance on the factors that are important to them. Findings identified factors that were important to parents including some factors that camp directors were not previously aware of. Three of the five highest importance factor scores were regarding accommodations (clean facility, restrooms provided, and showers provided). All five of the top performance factor scores were regarding programming details. Implications for family camp providers and recommendations for future research are discussed.

Identiferoai:union.ndltd.org:BGMYU2/oai:scholarsarchive.byu.edu:etd-3042
Date17 March 2010
CreatorsCovey, Christine Davis
PublisherBYU ScholarsArchive
Source SetsBrigham Young University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceTheses and Dissertations
Rightshttp://lib.byu.edu/about/copyright/

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