Platforms have become one of the most important business logics in the last twenty years and have enabled unprecedented rapid growth for various companies. This the-sis begins with an overview of the state of research on platforms, business models, servitization and recurring revenue models. The third chapter then presents the meth-ods used in the individual studies. Subsequently, the fourth, fifth, and sixth chapters of the thesis present the results of the empirical research from the three field studies. Field Study I (chapter four) reveals three business model patterns of IoT platforms that could be identified in the machinery and equipment industry. In field study II (chapter five) the results from field study I are then taken into account and with the help of a qualitative approach are investigated deeper. As a consequence of this re-search, a business model continuum emerged along which companies with IoT plat-forms move as they increasingly integrate services into their portfolio of offerings and evolve the business model from a linear to a platform-oriented logic. Finally, field study III (chapter six) takes an in-depth look at the issue of recurring revenues. Com-panies with a platform logic transform their business model in the area of the profit equation in such a way that they generate predominantly recurring revenues in order to construct a more resilient business model that is secure against crises. In addition to a summary of the results, this dissertation outlines the theoretical and managerial implications obtained during the empirical work and concludes with future research and opportunities of this work.:Academic Curriculum Vitae of the author II
Bibliographic description III
Foreword IV
Table of contents VI
List of abbreviations IX
List of tables X
List of figures XI
1. Motivation 1
1.1 Emergence of platforms 1
1.2 Managerial importance 6
1.3 Theoretical importance 15
1.4 Research gap and question 17
1.5 Structure of the thesis 19
2. Research approach 24
2.1 Research process 24
2.2 Research methodologies 25
2.3 Reference on publications 26
3. Theoretical Background 28
3.1 Platforms 29
3.1.1 Platform definition, concepts, and typologies 37
3.1.2 Foundational elements of platforms 41
3.2 Business models 45
3.2.1 Definition 55
3.2.2 Business model concepts 56
3.2.3 Holistic view 57
3.2.4 Component view 59
3.2.5 Business model innovation 61
3.2.6 Platforms as business models 63
3.3 Servitization 65
3.3.1 Servitization definition and concepts 73
3.3.2 Digital servitization 76
3.4 Types of recurring revenues – Capturing value within service- and platform-oriented business models 78
3.4.1 Definition, characteristics, types and (dis-)advantages of recurring revenues 79
3.4.2 Approaches to the integration of recurring revenues in companies 82
3.4.3 The Hockey Stick - revenue growth model 83
4. Field Study I: Clustering business model innovations in product-oriented companies enabled by a platform approach 86
4.1 Empirical context, research approach and question 86
4.2 Quantitative survey to identify patterns of business model innovations 87
4.2.1 Research method 87
4.2.2 Results of business model innovation patterns 94
4.3 Discussion 97
4.3.1 Theoretical contributions 97
4.3.2 Managerial contributions 100
5. Field Study II: Exploring different development stages of platform-oriented business models 102
5.1 Empirical context, research approach and question 102
5.2 Case studies to gain deeper insights into the business model innovation patterns 103
5.2.1 Case study method 103
5.2.2 Case studies for the three BMI patterns 105
5.3 Discussion 122
5.3.1 Theoretical contributions 122
5.3.2 Practical contributions 126
6. Field Study III: There is more than one Hockey Stick - Growth trajectories for businesses with recurring revenues models 127
6.1 Empirical context, research approach and question 127
6.2 Growth trajectories for recurring revenue models 130
6.2.1 Empirical evidence for the Hockey Stick (Step 1) 130
6.2.2 Empirical evidence for growth trajectories of recurring revenue (Step 2) 134
6.2.3 Discriminating factors of recurring revenue growth trajectories (Step 3) 136
6.2.4 Growth trajectories 139
6.3 Contributions 148
7. Conclusion 151
7.1 Summary of the results 152
7.1.1 Summary of Field Study I 153
7.1.2 Summary of Field Study II 155
7.1.3 Summary of Field Study III 158
7.2 Implications for research 160
7.2.1 Field Study I 162
7.2.2 Field Study II 164
7.2.3 Field Study III 165
7.2.4 Overarching theoretical implications 166
7.3 Implications for management practice 168
7.4 Future research opportunities 171
Bibliography 175
Appendix 209
Resume of the author in table form 240
Declaration of academic integrity 245
Declaration of origin 245
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:89613 |
| Date | 08 February 2024 |
| Creators | Markfort, Lino |
| Contributors | Universität Leipzig |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/updatedVersion, doc-type:doctoralThesis, info:eu-repo/semantics/doctoralThesis, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | https://doi.org/10.1108/JOSM-11-2020-0429, 1757-5818 |
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