The concept of a circular economy (CE) has recently gained attention within the field of
corporate sustainability, including the textile sector. Although CE-related literature often mentions
actors from the outdoor sporting goods industry (OSGI) as forerunners, an analysis of their CE
implementation is missing. Thus, in this paper, we attempt to identify the structure of the current
state of CE activities in this field. To develop the study, we used a qualitative methodology through
content analysis of documents as well as expert interviews, taking an institutional theory (IT) view to
support that analysis. Our findings indicate that many outdoor brands and retailers are engaged in
practices related to the CE and that homogeneity among these practices varies between moderate to
high. Thus, we assume that processes of institutional isomorphism are in place and that there will be
increasingly uniform CE practices in the OSGI in the future. Our study not only contributes to a more
organised understanding of the diverse CE playing field, as it adds an industry-specific perspective
to the literature, but it also helps managers to draw practical implications.
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:87173 |
| Date | 22 September 2023 |
| Creators | Fuchs, Michael, Hovemann, Gregor |
| Publisher | MDPI |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, doc-type:article, info:eu-repo/semantics/article, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 6279, 10.3390/su14106279 |
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