The study aims to gain insights on whether the use of online resale platforms alter the relationship that consumers have with their clothes and how that - as a consequence - leads to a changed consumption pattern. With the awareness of the significance of resale, potentially causing wide-scale industrial changes, the aim is also to examine the possible environmental effects resale can have. In seeking to explain this phenomena, this study undertakes a qualitative research strategy with an abductive approach. The primary data consists of semi-structured in-depth interviews conducted with respondents from a younger consumer group who are or have been frequent users of online resale platforms and holds a noticeable interest in fashion. A thematic analysis was then conducted as a framework to analyse the interview data, resulting in a structure of first order and second order concepts as themes. The findings indicate that the use of resale platforms enables the consumer to engage with garments at a higher level of pace, quantity, and variety. The convenience with which the user can purchase and dispose of garments causes a continuous inflow and outflow of clothes. This - consequently - may call attention to the possible negative environmental effects resale platforms may lead to. This study adds value to the intersection of fields concerning fashion consumption and sustainability.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-26516 |
| Date | January 2021 |
| Creators | Bakkenist, Jean-Paul, Lammers, Alice |
| Publisher | Högskolan i Borås, Akademin för textil, teknik och ekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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