Taiwan¡¦s e-commerce market value continued to grow, the scale is about NT$ 430 billion in 2011, as compared to 2010 growing 20 percent. Which B2C e-commerce market reached NT$ 250 billion in 2011 accounted for about 6.4% of the overall retail market revenue, the scale compared to 2010 growing 22%. The relatively low entry barriers lead to a lot of companies to establish. However, each year about 60 percent of E-commerce Company out of the market in such a competitive situation. It is important that E-commerce Company must have a successful business model.
Past research of value creation for e-commerce only take single theory such as transaction cost theory, Resource-Based View, Value Chain, Network Theory and Schumpeter Innovation, however, that failed to fully explain to the e-commerce company's value creation. Therefore, this study will according to five theoretical, and based on secondary data and literature for the case study company PChome, Books, and Mayuki to identify the business model of e-commerce company in Taiwan.
Through this research found Taiwan¡¦s e-commerce companies are gradually expand from a small niche market to mass market, in addition, " cheap is not the most important, but to provide free activities for consumers that feeling add value. "
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0703112-144905 |
| Date | 03 July 2012 |
| Creators | Huang, Po-Wei |
| Contributors | Hsien-tang Tsai, Pei-how Huang, Cher-Min Fong, Cher-Hung Tseng |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703112-144905 |
| Rights | unrestricted, Copyright information available at source archive |
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