In this dissertation you can find necessary information related to the new marketing style called retromarketing. Application and possibilities of product inovation. In addition, this work has couple of main aims means acquainted with properties of retromarketing and what should not be forgotten or change during it's application. And which case is possible to use this kind of marketing. Other aim of education of this work is understand the meaning of inovation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162560 |
| Date | January 2011 |
| Creators | Kotousová, Štěpánka |
| Contributors | Hesková, Marie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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