This study examines the representation of women and men through the quantitative analysisof quotations in three Swedish newspapers - Dagens nyheter, Aftonbladet and Barometern.The roles in which they appear have also been recorded, for example; managerial, political orparental. In addition to the main study, this report analyzes how often women and men appearin the respective photos of the articles examined. In total, 36 newspapers were included in thisstudy (12 of each paper) which resulted in a data set of 1453 articles and 1296 photos.The main aim of this study was to measure the degree of equality and in what differing roleswomen and men appear when being interviewed. Secondly, this study aims to highlight anydifference between women and men appearing in text and photo. The results were comparedacross the three newspapers examined with established theories on gender and feminism,equality, social construction, representation and media power being applied to understand andanalyse these results.The study shows patterns of an unequal distribution between the representation of women andmen in the three Swedish newspapers examined. In the articles where the individuals could beidentified by gender, approximately 65 percent of the persons interviewed were male and 32percent female (the remainder were not identified). Men were more likely to be quoted inexpert or managerial roles where as it was more common for woman to appear under thefamily and consumer headings. However, it was more common for women to appear in photothan in text, with 60 percent of the photos examined containing men and 40 percent women.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-1084 |
| Date | January 2008 |
| Creators | Lek , Karolina, Olsson, Elin |
| Publisher | Högskolan i Kalmar, Institutionen för kommunikation och design, Högskolan i Kalmar, Institutionen för kommunikation och design |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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