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Selling the Third Wave: The Commodification and Consumption of the Flat Track Roller Girl

In an ethnographic examination of the "modern" roller derby movement that began in the early 2000s, I explore Women's Flat Track Derby in Florida. What does it mean to be a roller derby player? How is she conceptualized and commodified? Or more centrally, how is third wave feminism used as a catalyst of this commodification? In order to fully appreciate, understand, and even embrace roller derby, I look at roller derby leagues as social movement organizations (SMOs) in order to note how they frame themselves and maintain collective identity the commodification of third wave feminism. First, I will explore various facets of the "modern" roller derby movement by way of gender, sexuality, and youth as central themes of roller derby culture and identity. Second, I note how roller derby utilizes rhetoric associated with third wave feminism. Third, I examine how roller derby is conceptualized as a social movement and while doing so note the charity organizations that various leagues support. I go on to explore how cultural capital is used in roller derby as a way to create insider knowledge while appropriating third wave feminism. Finally, I will look at how all aspects of roller derby I discussed illuminate a critique of third wave feminism. It is through these facets that I illustrate how the modern flat track roller derby employs third wave feminist rhetoric to produce and commodify the roller derby player identity.

Identiferoai:union.ndltd.org:USF/oai:scholarcommons.usf.edu:etd-5451
Date01 January 2012
CreatorsWhitlock, Mary Catherine
PublisherScholar Commons
Source SetsUniversity of South Flordia
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceGraduate School Theses and Dissertations

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