This paper explores the factors related to demand for craft beer and whether there is a specific stereotype of craft beer drinkers that aligns with this demand. Using regression analysis on data from all 50 states, this paper concludes that there is a significant correlation between the number of organic farms, colleges, and 55-64 year olds and the number of craft breweries in a state, suggesting that there is evidence that craft beer drinkers tend to be eco-friendly. The paper then goes on to briefly discuss certain production, distribution, and expansion strategies.
| Identifer | oai:union.ndltd.org:CLAREMONT/oai:scholarship.claremont.edu:cmc_theses-1781 |
| Date | 01 January 2013 |
| Creators | Price, Daniel |
| Publisher | Scholarship @ Claremont |
| Source Sets | Claremont Colleges |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | CMC Senior Theses |
| Rights | © 2013 Daniel Price |
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