Strategic management is getting important for performing arts groups. Strategic planning for an organization brings steady and sustainable development for the organization. The researcher has observed Kaohsiung City Chinese Orchestra for a long time, and has found that KCCO is facing challenges in both positioning and development: namely, fund application, personnel hiring and evaluation, marketing strategy, and R&D. The aim of the study is to find an efficient management strategy for the Orchestra.
This research is based on strategic management, with Hofer and Schendel strategic management level being main structure, merging Nutt and Backoff, Wright, Kroll and Parnell and Robbins and DeCenzo strategic management steps, adding Porter's Five Competitive Forces analysis in the external environment scans, and combining SiTu DaXian's analytical elements in corporate look. The researcher tries to analyze KCCO¡¦s management mode by doing action research and implementing strategic action self-criticism and assessment. The researcher hopes to develop a long-term strategy and find the most favorable operational mode for KCCO. There are three parts in this study: (1) Understanding the purpose of the establishment of KCCO (2) Conducting an internal and external environment scan to identify challenges (3) Planning strategic actions according to strategic issues, suggesting strategic directions and actions, and assessing the effects. This study uses the method of interviewing, participant observation, and analyzing KCCO¡¦s documents. This research, a case study, analyzes KCCO¡¦s operation mode and finds the problems. The researcher uses operable research strategies to do action research and designs interview materials and questionnaires, then analyzes random sampling questionnaires. Finally the conclusion is proved through triangulation.
This thesis has five chapters. Chapter One is the introduction, which includes research background, research motivation, research objective, theory structure, research contribution and chapter outline. This chapter explains the backgrounds of Taiwan¡¦s professional Chinese classical orchestras so that we may better understand the orchestras¡¦ development. Chapter Two collects relevant documents and materials of strategic management and sums up research theory and structure. Chapter Three, the research model, includes research problems, research procedures, research field, research object, material collecting, material analysis, and research constraints & limitations. Chapter four elaborates on KCCO¡¦s background and analyzes KCCO¡¦s management present situation in terms of organization framework, source and allocation of funds, program contents, ways of marketing, and R&D. Chapter Five includes strategic directions, issues, execution and assessment, conclusion and suggestions. This research finds that there is room for KCCO¡¦s development in its positioning, funds, professional administration, program designing, brand building, marketing, audience development, extending education, and music reinforcement, all of which will enable KCCO to fulfill its mission: ¡§Get a foothold in Kaohsiung, extend all over Taiwan, and set the eyes on the world.¡¨
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0131108-001740 |
| Date | 31 January 2008 |
| Creators | Hsiao, Chung-chi |
| Contributors | Hung-hui Lu, Shang-ying Chen, Wang-long Hong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0131108-001740 |
| Rights | campus_withheld, Copyright information available at source archive |
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