Thesis (M. Tech. degree in Journalism) -- Tshwane University of Technology 2009. / Provides a better understanding of the factors contributing to the overall success of the newspaper. A revised version of Machado's marketing mix model was used. The results showed how the elements of the marketing mix model had been successfully implemented.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000567 |
| Date | January 2009 |
| Creators | Joubert, Machelene. |
| Contributors | Conradie, Pieter. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | |
| Rights | © 2009 Tshwane University of Technology |
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