Thesis (M. Tech. degree in Journalism) -- Tshwane University of Technology 2009. / Provides a better understanding of the factors contributing to the overall success of the newspaper. A revised version of Machado's marketing mix model was used. The results showed how the elements of the marketing mix model had been successfully implemented.

Although the yellow press has been in existence in Great Britain and the USA since the start of the 19th century, it has only recently been introduced in the South African media environment. The mainstream press like Rapport and Beeld have showed certain characteristics of the yellow press for a while now, but rather present a combination of both trivial and more serious news to the reader. The arrival of the yellow media which brought along a more sensational approach to news became also visible in more serious papers. This phenomenon is called "tabloidisation". The yellow press can be distinguished from serious papers on the basis of its nature and presentation. These characteristics can be divided into three categories, namely news themes, language and style, and presentation. The yellow press can be recognised by the amount of news items that focus on scandals and gossip involving celebrities, sex and crime. These media communicate in a informal and an easy understandable way with the readers,. These publications often make use of crude language and the stories are mostly people-driven. The yellow press publication can be seen as an entertainment package, because the aim is to entertain the reader. A vivid news package is presented to the reader by using bold headlines, large photos, graphics, colour and a captivating front page. This study investigates the characteristics of the yellow press. It investigates whether and how these characteristics are presented under the categories news themes, language, style and presentation of three local daily tabloids, namely the Kaapse Son, Daily Voice and the Daily Sun. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2009.

Although the yellow press has been in existence in Great Britain and the USA since the start of the 19th century, it has only recently been introduced in the South African media environment. The mainstream press like Rapport and Beeld have showed certain characteristics of the yellow press for a while now, but rather present a combination of both trivial and more serious news to the reader. The arrival of the yellow media which brought along a more sensational approach to news became also visible in more serious papers. This phenomenon is called "tabloidisation". The yellow press can be distinguished from serious papers on the basis of its nature and presentation. These characteristics can be divided into three categories, namely news themes, language and style, and presentation. The yellow press can be recognised by the amount of news items that focus on scandals and gossip involving celebrities, sex and crime. These media communicate in a informal and an easy understandable way with the readers,. These publications often make use of crude language and the stories are mostly people-driven. The yellow press publication can be seen as an entertainment package, because the aim is to entertain the reader. A vivid news package is presented to the reader by using bold headlines, large photos, graphics, colour and a captivating front page. This study investigates the characteristics of the yellow press. It investigates whether and how these characteristics are presented under the categories news themes, language, style and presentation of three local daily tabloids, namely the Kaapse Son, Daily Voice and the Daily Sun. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2009.

The study seeks to interrogate the gender constructions in the Daily Sun’s “Charter for a Man” campaign which ran from 7 November to 7 December 2007. It coincided with the 16 Days of Activism against gender violence and was designed to lobby support for this campaign and discourage men from physically abusing women. The “Charter for a Man” listed nine principles that signatories were to abide by. It included a section to be signed by men to be submitted to and collected by the Daily Sun. The campaign was constructed as an intervention into the issue of gender violence. Consequently, the 30 news stories, four editorial pieces and 11 letters to the editor that were published during the campaign period make up the textual data analysed in the study. The news stories consisted of testimonies from abused women and some women abusers. In addition, celebrity signatories were selected to endorse the campaign and encourage other men to follow suit. In the editorials, the campaign was consistently flagged as a nation building initiative which all men were supposed to support. The letters to the editor consisted of readers who either supported or rejected the campaign. The study takes place against the context of a patriarchal society characterised by high levels of violence. Given this scenario, the study is informed by a concern with gender justice and therefore considers whether such a campaign, ostensibly aimed at eradicating gender violence, has the potential of being transformative of gender inequalities. The study set out to establish the kinds of masculinities and femininities that were variously constituted in the campaign as well as the gender discourses that were privileged. It is informed by the theories of feminist poststructuralism and Foucault’s conceptualisation of discourse. As the campaign is the initiative of a tabloid newspaper, it is also considered within the framework of newspaper campaigns and arguments about tabloids and the public sphere. As text based research, the study employs critical discourse analysis as a qualitative procedure of textual analysis. It makes use of an eclectic approach to textual analysis that draws on linguistics, narrative and argumentation. The texts are analysed according to the categories of news texts contained which includes the Charter itself, signatory articles, testimonies, vox pops and letters to the editor. The overarching theme of nationhood projected in the editorials and other categories is also discussed as part of the analysis. The study concludes that the Daily Sun campaign might be a seemingly progressive action at first glance. However, it does not challenge the existing gender order but rather maintains and sustains patriarchal attitudes through the repeated representation of women as weak and in need of patronage and men as their protectors and providers. In some instances, women are constructed primarily as sexual beings as their physical attributes are emphasised, while men are constructed as working class citizens and rational beings. The study therefore proposes that the Daily Sun fails as an alternative public sphere that might make visible the concerns of women as a marginalised group in society. The campaign, it is argued, is self-serving in its promotion of the Daily Sun’s image as the “People’s Paper” rather than serious concerns about gender violence.

This dissertation seeks to investigate the role of the tabloid newspaper, Daily Sun, in contemporary South Africa by exploring the meanings that readers of the newspaper appropriate through their engagement with it and the uses to which they put these meanings. / Thesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2008.

Tabloid journalism has and continues to spark controversy. Scholarly considerations of tabloid journalism often question its contribution to democratic causes. However, little academic attention has been given to the question of how tabloids are understood and evaluated by their audiences. This study considered a range of audience responses to the Daily Sun by analysing the way some of its readers understand and evaluate it. The study examined the appeal of this popular tabloid to some Grahamstown readers. Reception analysis was employed to determine why these people read the Daily Sun. In particular, the active audience theory was used as a framework to conduct the research. To achieve the objectives of the study, qualitative research methods such as focus group interviews and individual in-depth interviews were employed. Looking at the findings, many of the respondents acknowledged they read the tabloid for interpersonal communication, diversion and entertainment. The results also revealed that their lived context plays a major role in their reading of stories. In a wider context, the research contributes to an understanding of the popularity of tabloid newspapers.

This thesis reports on the bonds that unify imagined communities (Anderson 1983) that are created in 40 letters prominently displayed on the opinions pages of the Daily Sun, a popular tabloid, and The Times, a daily offshoot of the mainstream national Sunday Times. An APPRAISAL analysis of these letters reveals how the imagined communities attempt to align their audiences around distinctive couplings of interpersonal and ideational meaning. Such couplings represent the bonds around which community identities are co-constructed through affiliation and are evidence of the shared feelings that unite the communities of readership. Inferences drawn from this APPRAISAL information allow for a comparison of the natures of the two communities in terms of how they view their agency and group cohesion. Central to the analysis and interpretation of the data is the letters’ evaluative prosody, traced in order to determine the polarity of readers’ stances over four weeks. Asymmetrical prosodies are construed as pointing to the validity of ‘linguistic ventriloquism’, a term whose definition is refined and used as a diagnostic for whether the newspapers use their readers’ letters to promote their own stances on controversial matters. Principal findings show that both communities affiliate around the value of education, and dissatisfaction with the country’s political leaders, however The Times’ readers are more individualistic than the Daily Sun’s community members, who are concerned with the wellbeing of the group. The analysis highlights limitations to the application of the APPRAISAL framework, the value of subjectivity in the analytical process, and adds a new dimension to South African media studies, as it provides linguistic insights into the construction of imagined communities of newspaper readership.

This study aims to draw on some of the ethical guidelines enshrined in the South African Press Code (SAPC 2007:10). This SAPC states that “the press shall be obliged to report news truthfully, accurately, fairly and in a balanced manner, without any intentional or negligent departure from the facts”. This insight is used in order to analyse the way in which the 2008 xenophobic attacks were reported in South Africa by the Sowetan and Daily Sun newspapers. Overall, the findings show that the two newspapers adhered to the South African Press Code (2007), and were ethical in their 2008 news reports. This specifically contradicts the dominant perception of most mainstream newspaper readers, who thought that, the Daily Sun is just a tabloid newspaper which “represents the lowest standard of journalism” (Wasserman 2012:1), because of its sensational crime and sex stories. / Communication Science / M.A. (Communication)

This study aims to draw on some of the ethical guidelines enshrined in the South African Press Code (SAPC 2007:10). This SAPC states that “the press shall be obliged to report news truthfully, accurately, fairly and in a balanced manner, without any intentional or negligent departure from the facts”. This insight is used in order to analyse the way in which the 2008 xenophobic attacks were reported in South Africa by the Sowetan and Daily Sun newspapers. Overall, the findings show that the two newspapers adhered to the South African Press Code (2007), and were ethical in their 2008 news reports. This specifically contradicts the dominant perception of most mainstream newspaper readers, who thought that, the Daily Sun is just a tabloid newspaper which “represents the lowest standard of journalism” (Wasserman 2012:1), because of its sensational crime and sex stories. / Communication Science / M.A. (Communication)