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In this study we have examined how Swedish tabloid newspapers portray supporters in regard to the deadly assault at the Allsvenskan premiere in Helsingborg between Helsingborgs IF and Djurgårdens IF in 2014. We have analyzed published articles in the two biggest tabloid newspapers in Sweden – Aftonbladet and Expressen. Our main findings show that journalists tend to generalize and stigmatize all supporters when writing about hooligans. There is also confusion regarding different groups within the supporter community.

Problem definition and purpose: In 2015, the newspapers sports columns is filled with opinions and analyzes of the events foretold by self-proclaimed experts, sports journalists at the newspapers, This is done to market themselves and their employer, create a relationship with their readers and stand out from the competition. In this thesis we researched two Swedish tabloids, to try to establish whether there has been a notable change in opinions on the sports sections during the last twenty years. Method and material: Quantative content analysis of sport pages of Swedish tabloids Aftonbladet and Expressen during 4-10 November 1995, 2005 and 2015. By identifying how many of the published articles that can be categorized as opinions, and by measuring those articles in square centimeter, we are using graphs and tables to show how the opinion-based material has changed fron 1995 until 2015. Main result: The thesis shows an increasing in opinions and opinion based journalism in Swedish tabloids sport pages over the course of a twenty-year period.

<p>Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. Advertising has become of larger importance for Aftonbladet and Expressen since the move into alternative media channels. People tend to be increasingly interested in free news media and one of the most essential issues that Aftonbladet and Expressen are facing is how to increase its brand equity through entering alternative media channels.</p><p>Purpose: To research and analyze the development of Aftonbladet’s and Expressen’s brand equity in terms of brand extensions and establishments in alternative media channels.</p><p>Method: To fulfill the purpose the authors have conducted a quantitative study with a standardized questionnaire. The sample consists of 100 respondents between 19-24 years of age who have been contacted at Jönköping University, A6 shopping mall in Jönköping and at the city centre of Jönköping.</p><p>Results: The study revealed that this group has an extremely low purchasing rate of the actual hard copy. Although the awareness of the brands Aftonbladet and Expressen are solid in their mind set. Instead it is of greater importance for this group what type of extra services and activities that is provided online. The researched target group is attracted by customized and accessible information which are of high quality and is distributed without any additional cost. Aftonbladet has developed a more efficient strategy in terms of brand extensions than Expressen in order to enhance its brand equity.</p>

While the original focus of pragmatics was spoken conversation, this approach has been increasingly used in the analysis of written and monological texts, e.g. advertisements (Tanaka, 1994), as a means of explaining how the meanings within them are generated and recovered through context. The range of texts subjected to pragmatics has thus far been somewhat limited and there is scope for applying pragmatics in other genres. The research for this essay was designed to explain the generation of implicatures in newspapers by relating a sample of articles to theoretical approaches offered within pragmatics, such as Relevance Theory and deixis. A number of semantic and stylistic devices are used in such articles, such as anaphora, metaphor and metonymy. These depend upon an expectation of reader familiarity with them and they are thus able to contribute to brevity and comprehension. While newspapers have been examined by scholars to some extent, the focus of these studies has been on headlines and not on entire articles. In this current study, three articles from different British tabloid papers were examined. The examination showed that the articles had many features in common and what was the most salient was that they require the reader to rely heavily on encyclopaedic knowledge. It turned out that writers keep their articles brief by withholding details or clarifying information from the reader, as they assume the reader are familiar with the phenomena mentioned. Anaphora is frequently used in tabloid newspaper articles as it also enables the writers to keep their articles brief, but also because it makes the articles more varied and less repetitive. Additionally, reader familiarity with metonymy, metaphor and deixis is necessary if the reader is to make sense of what an article means.

Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. Advertising has become of larger importance for Aftonbladet and Expressen since the move into alternative media channels. People tend to be increasingly interested in free news media and one of the most essential issues that Aftonbladet and Expressen are facing is how to increase its brand equity through entering alternative media channels. Purpose: To research and analyze the development of Aftonbladet’s and Expressen’s brand equity in terms of brand extensions and establishments in alternative media channels. Method: To fulfill the purpose the authors have conducted a quantitative study with a standardized questionnaire. The sample consists of 100 respondents between 19-24 years of age who have been contacted at Jönköping University, A6 shopping mall in Jönköping and at the city centre of Jönköping. Results: The study revealed that this group has an extremely low purchasing rate of the actual hard copy. Although the awareness of the brands Aftonbladet and Expressen are solid in their mind set. Instead it is of greater importance for this group what type of extra services and activities that is provided online. The researched target group is attracted by customized and accessible information which are of high quality and is distributed without any additional cost. Aftonbladet has developed a more efficient strategy in terms of brand extensions than Expressen in order to enhance its brand equity.

The aim of the study was to examine how Swedish tabloid journalism presented the contestants in the Swedish version of the reality show Idol 2009. We wanted to see which approaches tabloid news papers use when constructing the public identities of them. We have used text analysis to examine 37 articles and nine front pages with focus on the words, propositions, comparisons and parables that describe four of the contestants. In addition we have looked at myths and connotations shown in the pictures by using a semiotic analysis. The results show that the Swedish tabloids tend to describe the contestants in relation to their performances and personalities. They also compare them to stereotypes, music genres, celebrities and the other contestants. The pictures tend to enhance the propositions made by the articles.

Total amount of words: 15 269. In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total.  This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total. The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches. In the absolute majority of the articles, the national coaches are described without any personal attributes.

The Main Thing is that You did Your Best - a comparative study about how a male respectively a female failure from Swedish national teams in football is portrayed in tabloids aims to examine how Swedish tabloid is influenced by current societal ideologies in their portraying of failures performed by the male respectively the female national team in football. To examine this, the study uses three main theories with perspectives considering power-settings in society. Philosopher Antonio Gramscis theory about hegemony helps the study to understand how different social groups dominate eachother. Linguistic professor Norman Faircloughs theory about discourse gives tools to understand how this dominance and power is confirmed or challenged in language and in this specific study in text. The final theory that this study uses is sociologist Raewyn Connells ideas about that there is a patriarchal hegemony in the society and theories about how it arises. Rooted in these theories the study uses Faircloughs three-dimensional model as the method and tool to investigate the material for traces of power-structures between women and men. The main result of the study shows that the male failure receives far greater critique from the tabloids, despite the fact that the female failure based on pure performance was at least as big. The male failure was in that sense portrayed as more important than the female equivalent. The results also shows that when the female athletes got critique, their abilities were portrayed as amateurish. Another interesting result was that in our study there were no trace of objectifying the women. which opposes the result of other studies about the subject. These results add to the conclusion that there is a patriarchal hegemony surrounding the tabloid portrayal of failure performed by the Swedish national teams in football. A hegemony which to some extent is challenged.

Although the yellow press has been in existence in Great Britain and the USA since the start of the 19th century, it has only recently been introduced in the South African media environment. The mainstream press like Rapport and Beeld have showed certain characteristics of the yellow press for a while now, but rather present a combination of both trivial and more serious news to the reader. The arrival of the yellow media which brought along a more sensational approach to news became also visible in more serious papers. This phenomenon is called "tabloidisation". The yellow press can be distinguished from serious papers on the basis of its nature and presentation. These characteristics can be divided into three categories, namely news themes, language and style, and presentation. The yellow press can be recognised by the amount of news items that focus on scandals and gossip involving celebrities, sex and crime. These media communicate in a informal and an easy understandable way with the readers,. These publications often make use of crude language and the stories are mostly people-driven. The yellow press publication can be seen as an entertainment package, because the aim is to entertain the reader. A vivid news package is presented to the reader by using bold headlines, large photos, graphics, colour and a captivating front page. This study investigates the characteristics of the yellow press. It investigates whether and how these characteristics are presented under the categories news themes, language, style and presentation of three local daily tabloids, namely the Kaapse Son, Daily Voice and the Daily Sun. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2009.