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Marketing implications of self-service technologies amongst online banking customers

M. Comm. / The overall goal of this short dissertation is the investigation of self-service technologies with reference to online banking. As the issue of security is one of the main factors to adoption of self-service technologies, it will be the main focus of the study. The focus of the investigation concerns the security perceptions of consumers with regard to selfservice technologies and online banking, and thus determine a framework that groups consumers based on these security perceptions. Included in the study is the profile of consumers who use self-service technologies and online banking, the investigation into the risk dimensions (financial, privacy, time and convenience, psychological, social and physical) that contribute to the security perceptions of consumers. And ultimately, indicating the relationship that security perceptions of respondents have that affect their adoption of online banking.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:2372
Date04 June 2012
CreatorsBolton, Kimberley Jane
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeThesis

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