by Leung Man-Wai, Dannie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 68-70). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.5 / Chapter III. --- LITERATURE REVIEW --- p.7 / Reengineering --- p.7 / What is Reengineering? --- p.7 / Approaches to Reengineering --- p.10 / The Role of Management in Reengineering --- p.11 / Why Reengineering Project Failed and Succeeded? --- p.13 / Relationship Between Reengineering and Information Technology --- p.14 / Human Dimensions in Reengineering --- p.16 / The Concept of Selling Chain Management --- p.18 / Chapter IV. --- REENGINEERING THE SELLING CHAIN AT DATA GENERAL CORPORATION --- p.20 / Company Background --- p.20 / Call to Action --- p.21 / The Reengineering Competency Group --- p.22 / Reengineer the Selling Chain --- p.24 / Problems Before Reengineering --- p.24 / Three Phases of Reengineering --- p.27 / Redesign Concepts Applied --- p.37 / The Lessons Learnt --- p.38 / The Reengineered Data General --- p.42 / Critical Success Factors of Data General Reengineering --- p.42 / Chapter V. --- TECHNOLOGY-ENABLED SELLING --- p.45 / Aligning Technology-Enabled Selling with Selling Chain Management --- p.45 / What Is Technology-Enabled Selling? --- p.46 / The Impact of the Sales Organization on SCM --- p.46 / A Transition in Customer Relationships --- p.47 / Moving the Decision Point --- p.47 / Fact-Based Presentation --- p.48 / Optimizing the Selling Chain and Maximizing Profit --- p.49 / The Building Blocks of Technology-Enabled Selling --- p.49 / Opportunity Management System --- p.49 / Marketing Information System --- p.50 / Sales Configuration System --- p.51 / Sales Order Management System --- p.53 / The Interactive Selling System --- p.53 / Which Building Block Should be Implemented First? --- p.54 / Leveraging the Benefits of Technology-Enabled Selling --- p.55 / Avoiding the Cost-Reduction Pitfall --- p.55 / Understand the Market Force --- p.56 / Demonstrating Customer Value --- p.57 / Selling Models Consideration --- p.58 / Chapter VI. --- REDESIGNING DATA GENERAL'S SELLING CHAIN IN ASIA --- p.62 / Chapter VII. --- CONCLUSION --- p.67 / BIBLIOGRAPHY --- p.68
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321772 |
| Date | January 1997 |
| Contributors | Leung, Man-Wai Dannie., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iii, 70 leaves : ill. ; 30 cm. |
| Coverage | United States |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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