Abstract This study is about revealing the motivational factors of individuals. The aim of this study is to look at an individual's motivational factors through a motivational test called MyNeeds and with the help of a series of qualitative interviews find out if MyNeeds has any scientific validity. MyNeeds has not been used in previousscientific research. Therefore, there is no prior research where the motivational test MyNeeds has been used. The intention of this study is to fill that gap by looking at the differences and similarities that are found in the results of the MyNeeds test and the analysis from the empirical data. Before any interviews could be held digital motivational tests were sent out to the participants. The intent of the motivational tests was to get the results through MyNeeds 6 motivational factors and find out the participants main factors. These results from the participants were later analyzed and compared to the participants'own thoughts through ten semi-structured interviews with questions on the theme motivation. The interviews were transcribed and analyzed through an analytical method called thematic analysis. The results of the study was that in 4/9 interviews the results from the motivational test did not match, In 2/9 interviews the results from the motivational test were partially in line with the empirical data, and in 3/9 interviews the results from the motivational test was matching well with the empirical data. This study has added a small scope on an individual's perception of what their main motivators are and how it compares to the motivational test MyNeeds. The results suggest that the individual's perception of their main motivators is not quite a perfect match with the results that the motivational test MyNeeds gave them. However in afew cases (5/9) it did match fairly or very well with the analysis of the empirical data.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-51230 |
| Date | January 2021 |
| Creators | Huynh, Jerry, Jönemo, Erik |
| Publisher | Malmö universitet, Institutionen för Urbana Studier (US) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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