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See what I'm saying? : A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce

Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce? Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers. Method: Cross-sectional design, semi-structured in-depth interviews Conclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-44618
Date January 2015
CreatorsLebenius, Filippa, Andersson, Ida, Skoglund, Filippa
PublisherLinnéuniversitetet, Institutionen för marknadsföring (MF)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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