"This thesis investigates the influence of company and executive characteristics on strategic alliance formation (decision to form alliances, alliance type selection and choice of alliance partners) and performance evaluation of alliances, in the Australian tourism industry sector of travel. The significance of forming strategic alliances as a way of achieving 'harambe' is emphasised throughout this thesis. 'Harambe' is a ki-Swahili term meaning "to pull together, or to work together or to pull the same rope together at the same time" in harmony. The idea here is that companies pool their resources together through strategic alliances to be able to achieve their strategic goals and objectives. The research focuses on three travel sub-sectors - travel agencies, tour operators and wholesalers and how these sub-sectors relate with those of transport and accommodation." - / Doctor of Philosophy
| Identifer | oai:union.ndltd.org:ADTP/266047 |
| Date | January 2006 |
| Creators | Pansiri, Jaloni |
| Publisher | University of Ballarat |
| Source Sets | Australiasian Digital Theses Program |
| Detected Language | English |
| Rights | Copyright Jaloni Pansiri |
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