The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to affect shopping behavior, but not specifically the time-related shopping behaviors studied.
Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc33151 |
Date | 12 1900 |
Creators | Garnett, Rebecca |
Contributors | Kinley, Tammy, Brandon, Lynn, Clay, Joan Marie |
Publisher | University of North Texas |
Source Sets | University of North Texas |
Language | English |
Detected Language | English |
Type | Thesis or Dissertation |
Format | vii, 80 p. : ill., Text |
Rights | Public, Copyright, Garnett, Rebecca, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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