The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to affect shopping behavior, but not specifically the time-related shopping behaviors studied.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc33151 |
| Date | 12 1900 |
| Creators | Garnett, Rebecca |
| Contributors | Kinley, Tammy, Brandon, Lynn, Clay, Joan Marie |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | vii, 80 p. : ill., Text |
| Rights | Public, Copyright, Garnett, Rebecca, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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