An Empirical investigation of the correlational relationship between market orientation and performance of Hong Kong small business.

Description

by Fung Chak Kuen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 31-35). / TABLE OF CONTENTS --- p.ii / ACKNOWLEDGEMENTS --- p.iv / ABSTRACT --- p.v / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Statement of Purpose --- p.2 / Chapter 1.2 --- Hypothesis --- p.2 / Chapter 2. --- REVIEW OF RELATED LITERATURE --- p.4 / Chapter 2.1 --- Marketing orientation and marketing concept --- p.4 / Chapter 2.2 --- Measurement of market orientation --- p.5 / Chapter 2.3 --- Small business --- p.7 / Chapter 2.4 --- The moderating effects of firm size and age --- p.7 / Chapter 2.5 --- Market orientation versus business performance --- p.8 / Chapter 2.6 --- Views on the appropriateness of market orientation --- p.10 / Chapter 2.7 --- Measure of business performance --- p.14 / Chapter 3. --- METHODOLOGY --- p.16 / Chapter 3.1 --- Subject Selection --- p.16 / Chapter 3.2 --- Measure of market orientation (MO) --- p.16 / Chapter 3.3 --- Measure of performance (P_INDEX) --- p.18 / Chapter 3.4 --- Measure of competitive orientation (CO_INDEX) --- p.19 / Chapter 3.5 --- Measure of the business environment (BE_INDEX) --- p.19 / Chapter 3.6 --- Statistics --- p.19 / Chapter 4. --- RESULTS --- p.22 / Chapter 4.1 --- Market orientation and small business firm performance --- p.22 / Chapter 4.2 --- Test for correlation difference --- p.22 / Chapter 4.3 --- Test for size and age effects --- p.23 / Chapter 4.3.1. --- Subgroups analysis - size --- p.24 / Chapter 4.3.2. --- Subgroup analysis - age --- p.25 / Chapter 4.4 --- Marketing factor analysis --- p.26 / Chapter 4.5 --- Conclusion --- p.27 / Chapter 5. --- LIMITATIONS --- p.29 / Chapter 6. --- RECOMMENDATION --- p.30 / BIBLIOGRAPHY --- p.31 / APPENDIX --- p.36 / Chapter A. --- Questionnaire

Links & Downloads

1. cuhk:318874
2. http://library.cuhk.edu.hk/record=b5887113
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318874

Tags

Small business

Small business--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318874
Date	January 1992
Contributors	Fung, Chak Kuen., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, v, 48 leaves ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)