A study of the business policy and marketing strategies of a local calendar publisher.

Description

by Clement W.M. Cheng, Terry Y.Y. Wu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 224-225.

Links & Downloads

1. cuhk:320010
2. http://library.cuhk.edu.hk/record=b5885717
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-320010

Tags

Printwell Company.

Printing industry

Printing industry--China--Hong Kong

Small business

Small business--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320010
Date	January 1987
Contributors	Cheng, Clement W. M., Wu, Terry Y. Y., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text
Format	print, vi, 225 leaves ; 30 cm.
Coverage	China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)