Authors: Elger, Jesper & Jönsson, Annie Advisor: Svensson, Daniel Keywords: Consumption, Soccer/football, Femininity, Gender identities, Norms. Purpose: The purpose of this study, based on a quantitative method is to investigate differences and similarities regarding football consumption in female and male elite football players in Sweden. Method: The study is based on a deductive approach, which means that we have worked with already existing theoretical material and thereafter collected our own empirical data. Empirical data were collected through a questionnaire that was sent out to five different elite football clubs in Sweden. Theory: The study is based on Hirdman's theory of the gender contract, as well as Lamont and Molnár's theory of boundaries. Results and conclusion: With help from the questionnaire that was sent out to five different elite football clubs in Sweden the study can display an overall result regarding football consumption by female and male elite players. The overall result indicates that there were no significant differences and similarities regarding football consumption within five elite clubs in Sweden. The result in the study presents no significant differences and similarities regarding consumption of football but there is still an ability to draw conclusions with help from a theoretical framework based on Hirdman´s and Lamont´s Molnár´s theory. The final conclusion of this study was that there are many similarities between female and male elite football players' football consumption. The study's results and theories allow an argument regarding female and male football consumption. In addition to the fact that the majority on both the men's and women's side consume football primarily because the players "think it's fun", it is argued that there may be additional reasons for the players' individual consumption. This study reveals two reasons why Hirdman's gender contract does not have such a large impact regarding gender, elite soccer players and soccer consumption. The first reason is that men are standard bearers in both society and football, and that women have adapted to these standards, in this case to consume football, which is "manly". The second reason is that the boundaries have been changed in various ways, as described based on Lamont's and Molnár's theory. However, one does not necessarily exclude the other, but can work together.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-60727 |
| Date | January 2023 |
| Creators | Elger, Jesper, Jönsson, Annie |
| Publisher | Malmö universitet, Fakulteten för lärande och samhälle (LS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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