<p>The purpose of this qualitative study has been; how social bonds are interlaced between thesocial worlds contained within the analytical division of “outside Internet” and “withinInternet”. What happens with the social bond as the individual oscillate between this analyticbisection? This purpose raises important questions of the use of Internet in everyday life.</p><p>A new stance is taken toward studying the Internets integration into everyday life. The focusis adjusted to the importance of emotions. Emotions of pride and shame will be treated as thesignals of social bonds state and will indicate the resistance or openness of this integration.Goffmans theory on face-work will be used as a complement. A cognitive approach on socialbonds will assist the emotional approach. This is interwoven with a perspective forunderstanding Internet as a medium in form rather than only to focus on the “content”.</p><p>The conclusion consists of a required consistency between the quality of the social bond onthe Internet and outside the Internet. The fear of inconsistency had to do with a threat of lossof face, not to come in conflict with established norms from outside the Internet.Development of close and intimate social bonds on the Internet that didn’t have a counterpartor was in inconsistency with the social bond outside Internet, lead to shame that threatenedthe social bond. The integration of Internet in everyday life is therefore not accomplished.Still, a new generation with instant access to the Internet is to be primary socialized undernew conditions.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:uu-87169 |
| Date | January 2007 |
| Creators | Fürst, Henrik |
| Publisher | Uppsala University, Department of Sociology |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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