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Why do consumers integrate anti-brand communities in the internet?

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Identiferoai:union.ndltd.org:up.pt/oai:repositorio-aberto.up.pt:10216/117210
Date20 November 2018
CreatorsInês Passos Tomás
ContributorsFaculdade de Economia
Source SetsUniversidade do Porto
LanguagePortuguese
Detected LanguageEnglish
TypeDissertação
Formatapplication/pdf
RightsopenAccess

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