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The disruption of retail through Gen Z: An exploratory study on the new customer journey and the impact of customer touchpoints on Brand Loyalty

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1. sigarra:302811
2. https://hdl.handle.net/10216/117550
3. 202218368

Identifer	oai:union.ndltd.org:up.pt/oai:repositorio-aberto.up.pt:10216/117550
Date	10 December 2018
Creators	Susana Machado Estácio Marques
Contributors	Faculdade de Economia
Source Sets	Universidade do Porto
Language	English
Detected Language	English
Type	Dissertação
Format	application/pdf
Rights	openAccess