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Strategic Analysis of the Solar Cell Industry in Greater China

To accommodate the crisis of global warming and fossil fuel shortage, the world starts to value continual development and application of all sorts of green energy. Among various renewable sources of energy, solar energy is distinct for its low pollution and renewability. Under the standard of zero harm to the environment and low-carbon emission, solar energy is deemed the new green energy to replace fossil
fuel. Consequently, governments around the world, one after the other, invest in research and development, and make solar energy the highest potential energy industry in industrial development by means of governmental policy and subsidy.
This research focuses on the development and current status of solar cell industry in Greater China and other developed countries, and sets out to identify the co-opetition of current solar energy development of solar cell industry in Greater China in light of analysis based on Michael Porter diamond model and industry life cycle with the secondary data gathered in relation to solar photovoltaic industry chain.
This research discovers that, in recent years, the solar cell industry has phenomenon of hasty expansion, intensive competition, petty profit at the middle
range of industry chain, and manufacture switching to regions with low production cost. It is suggested in this research that to combine strength of industrially connected parties, make the economic industry more open, create a win-win situation, and
embrace the upcoming of low-carbon economy, a series of actions may be considered. They are (1) strategic alliance of vertical integration and division by profession, (2) enhance industrial technology communication and cooperation to solve problem of
technology and manufacturer, (3) elaborate complementary strengths and optimize
integration of industry chain, (4) combine with comprehensive policy and actuate the solar photovoltaic market of Greater China.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0816110-173215
Date16 August 2010
CreatorsChen, Hsiu-yen
ContributorsMing-rea Kao, Pei -how Huang, Cher-Min Fong
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0816110-173215
Rightsnot_available, Copyright information available at source archive

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