The purpose of this thesis is to study the establishment process of Swedish companies with sales in China, but who did not begun their establishment with sales. This thesis has examined H&M, Nordic Light and Fagerhult; three Swedish companies that recently started selling on the Chinese market, to see how their establishment chain differs from those suggested by the dominant internationalisation theories, Uppsala Internationalisation Model and the Export Behaviour Model. To study this alternative establishment chain, this thesis has interviewed representatives from each company. The results show that the firms have entered China primarily for sourcing reasons and then at a later stage set up a sales organisation thereby differing from the Uppsala Internationalisation Model’s Establishment Chain. This thesis’s establishment chain of the researched companies in China show that they have started with purchasing, then moved on to production for export, and then finally to sales.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-106711 |
| Date | January 2009 |
| Creators | Jonsson, Michael, Siam, Choudhury |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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