<p>The purpose of this thesis is to study the internationalization process by investigate how Rockworth Public Company Limited manage internationalization in Indian market efficiently. Additionally, we aim to improve our understanding and knowledge in international business comprehensively.</p>

<p>The purpose of this thesis is to study the establishment process of Swedish companies with sales in China, but who did not begun their establishment with sales. This thesis has examined H&M, Nordic Light and Fagerhult; three Swedish companies that recently started selling on the Chinese market, to see how their establishment chain differs from those suggested by the dominant internationalisation theories, Uppsala Internationalisation Model and the Export Behaviour Model. To study this alternative establishment chain, this thesis has interviewed representatives from each company. The results show that the firms have entered China primarily for sourcing reasons and then at a later stage set up a sales organisation thereby differing from the Uppsala Internationalisation Model’s Establishment Chain. This thesis’s establishment chain of the researched companies in China show that they have started with purchasing, then moved on to production for export, and then finally to sales.</p>

The purpose of this thesis is to study the internationalization process by investigate how Rockworth Public Company Limited manage internationalization in Indian market efficiently. Additionally, we aim to improve our understanding and knowledge in international business comprehensively.

The purpose of this thesis is to study the establishment process of Swedish companies with sales in China, but who did not begun their establishment with sales. This thesis has examined H&amp;M, Nordic Light and Fagerhult; three Swedish companies that recently started selling on the Chinese market, to see how their establishment chain differs from those suggested by the dominant internationalisation theories, Uppsala Internationalisation Model and the Export Behaviour Model. To study this alternative establishment chain, this thesis has interviewed representatives from each company. The results show that the firms have entered China primarily for sourcing reasons and then at a later stage set up a sales organisation thereby differing from the Uppsala Internationalisation Model’s Establishment Chain. This thesis’s establishment chain of the researched companies in China show that they have started with purchasing, then moved on to production for export, and then finally to sales.

<p>Background: The Uppsala model is the most accepted paradigm regarding the internationalisation process of the firm. This thesis tries to complement the Uppsala model with Porter's theories regarding internationalisation. </p><p>Purpose: The purpose of this thesis is to study to what extent the Uppsala model is applicable to a small manufacturing firm, and to see if the theory, combined with the Porterian framework, can provide a more solid framework for the description of the internationalisation process of the firm. </p><p>Method: The master thesis is based on one personal interview with the CEO of the study object, Bukowski design. </p><p>Results: The internationalisation process of the firm can to some extent be explained using the Uppsala model. It is, however, valuable to complete the picture with, for example, Porter’s theories, that permit a deeper understanding.</p>

Bakgrund: Dagens samhälle är i förändring, vilket av forskare har kallats att det gått från det moderna till det postmoderna samhället (Löwendahl &amp; Revang, 1998). För företag har denna förändring bland annat inneburit att de måste internationaliseras, det vill säga starta engagemang på utländska marknader, för att överleva. Syfte: Uppsatsen syftar till att ge ett bidrag till nuvarande forskning genom att undersöka huruvida Uppsalaskolans internationaliseringsteori har ett tillfredsställande förklaringsvärde, eller om en uppdatering av denna vore att föredra. Avgränsningar: Vi avgränsar vår studie till att omfatta ett företag inom tillverkningsindustrin eftersom Uppsalaskolan bygger på en studie av tillverkningsföretag och är därmed applicerbar på denna typ av företag. Genomförande: För att kunna undersöka Uppsalaskolans förklaringsvärde, har vi utfört en kvalitativ studie av ett företags internationella engagemang genom att studera dess etablerings- samt internationaliseringsprocess. Resultat: Studiens resultat visar ett visst mönster av engagemang likt en stegvis etableringskedja i enlighet med Uppsalaskolans teori. Det förekommer dock avvikelser i form av att fallföretaget bland annat har snabbat på etableringar genom att inleda engagemangen med högre resursåtagande än vad som hävdas i teorin. Vad beträffar turordningen av val av marknader, har vi inte kunnat se något mönster av en successiv spridning till allt mer psykiskt avlägsna marknader. Beträffande de olika avvikelserna, har vi främst funnit förklaring hos nätverktänkande samt att företaget kan ha samlat på sig en generell kunskap av att vara internationellt aktiv. / Background: Changing conditions in the world market has created not only opportunities but also a stiffer competition in the domestic market. Therefore, international expansion becomes more important for companies to survive. Purpose: The aim of this thesis is to evaluate whether the Uppsala internationalization theory is valid or if it needs to be brought up to date. Method: In order to fulfil the purpose, we conducted a qualitative analysis of a company’s internationalization process over time. Findings: The result of our study showed a tendency to develop engagement in foreign markets according to a step-wise establishment chain. However, deviations were seen when eg. using more direct and rapid entry modes than those implied by the Uppsala internationalization model. Our study showed no support for the pattern of entering foreign markets with successively greater psychic distance. The deviations found could though be explained by network theories and the factor of general international experience.

Background: The Uppsala model is the most accepted paradigm regarding the internationalisation process of the firm. This thesis tries to complement the Uppsala model with Porter's theories regarding internationalisation. Purpose: The purpose of this thesis is to study to what extent the Uppsala model is applicable to a small manufacturing firm, and to see if the theory, combined with the Porterian framework, can provide a more solid framework for the description of the internationalisation process of the firm. Method: The master thesis is based on one personal interview with the CEO of the study object, Bukowski design. Results: The internationalisation process of the firm can to some extent be explained using the Uppsala model. It is, however, valuable to complete the picture with, for example, Porter’s theories, that permit a deeper understanding.

Background: Family Businesses represent the highest proportion of businesses in the world (Lin, 2012). Globalisation offers new business opportunities for growth and in-ternational diversification. Generally the internationalisation of family businesses is a well-studied field in family business research (Kontinen &amp; Ojala, 2009). Still, there are certain shortcomings when it comes to the specific area of corporate governance adapta-tion in family firms that open subsidiaries (Calabro &amp; Mussolino, 2011). Hence, this paper analyses the proceedings of family firms that internationalise through a subsidi-ary. From a methodological standpoint, existing studies concerned with family business internationalisation focus on quantitative research approaches. The results of these in-clude some limitations, since they cannot account for questions such as how and why family firms proceed during diversification (Kontinen &amp; Ojala, 2009). Purpose: The purpose of this study is to investigate the rationale behind corporate gov-ernance structures in family businesses, focusing on the special case of internationalisa-tion through a subsidiary. Frame of Reference: A summary of recent research regarding the three main issues family businesses, internationalisation, and corporate governance will be given in the frame of reference. This theoretical background will serve as the basis for a solid analy-sis of our empirical data. Method: A qualitative approach with an extensive literature review and a case study based on in-depth interviews with employees of the company Väderstad-Verken AB was chosen in order to fulfil the purpose. Conclusion: The rationale behind corporate governance structures when setting up a subsidiary abroad is driven by the ambition to preserve a family firms’ stewardship ori-ented culture and its informal structures. The result of this is better collaboration, which serves the mission of the business.

<p>Bakgrund: Dagens samhälle är i förändring, vilket av forskare har kallats att det gått från det moderna till det postmoderna samhället (Löwendahl & Revang, 1998). För företag har denna förändring bland annat inneburit att de måste internationaliseras, det vill säga starta engagemang på utländska marknader, för att överleva. </p><p>Syfte: Uppsatsen syftar till att ge ett bidrag till nuvarande forskning genom att undersöka huruvida Uppsalaskolans internationaliseringsteori har ett tillfredsställande förklaringsvärde, eller om en uppdatering av denna vore att föredra.</p><p>Avgränsningar: Vi avgränsar vår studie till att omfatta ett företag inom tillverkningsindustrin eftersom Uppsalaskolan bygger på en studie av tillverkningsföretag och är därmed applicerbar på denna typ av företag.</p><p>Genomförande: För att kunna undersöka Uppsalaskolans förklaringsvärde, har vi utfört en kvalitativ studie av ett företags internationella engagemang genom att studera dess etablerings- samt internationaliseringsprocess. </p><p>Resultat: Studiens resultat visar ett visst mönster av engagemang likt en stegvis etableringskedja i enlighet med Uppsalaskolans teori. Det förekommer dock avvikelser i form av att fallföretaget bland annat har snabbat på etableringar genom att inleda engagemangen med högre resursåtagande än vad som hävdas i teorin. Vad beträffar turordningen av val av marknader, har vi inte kunnat se något mönster av en successiv spridning till allt mer psykiskt avlägsna marknader. Beträffande de olika avvikelserna, har vi främst funnit förklaring hos nätverktänkande samt att företaget kan ha samlat på sig en generell kunskap av att vara internationellt aktiv.</p> / <p>Background: Changing conditions in the world market has created not only opportunities but also a stiffer competition in the domestic market. Therefore, international expansion becomes more important for companies to survive. Purpose: The aim of this thesis is to evaluate whether the Uppsala internationalization theory is valid or if it needs to be brought up to date. Method: In order to fulfil the purpose, we conducted a qualitative analysis of a company’s internationalization process over time. Findings: The result of our study showed a tendency to develop engagement in foreign markets according to a step-wise establishment chain. However, deviations were seen when eg. using more direct and rapid entry modes than those implied by the Uppsala internationalization model. Our study showed no support for the pattern of entering foreign markets with successively greater psychic distance. The deviations found could though be explained by network theories and the factor of general international experience.</p>

The purpose of this study was to explore key factors to consider for a Swedish Knowledge Intensive Business Services (KIBS) firm to successfully enter the Norwegian market, and examine how these factors compare to incumbent theories on foreign market establishment. The study is based on an interpretivist research design and utilizes qualitative methods in order to achieve the intended purpose. The empirics were gathered by a combination of methods, namely, an extensive literature review, a pilot-study, and a multiple-case study. The data gathering methods utilized in the pilot study were semi-structured interviews conducted with individuals with expertise in the KIBS environment, as well as participant observations. The pilot study resulted in a deeper understanding of the KIBS sector. The multiple-case study consisted of semi-structured interviews with Swedish KIBS firms that have entered the Norwegian market. The empirics have been analyzed and discussed in relation to existing literature. Consequently, several success factors and pitfalls have been identified that may aid an internationalizing firm, especially a Swedish KIBS firm entering the Norwegian market. The identified success factors were: Narrow your focus through relational embeddedness, Understand customer’s business, Educate customers, Become familiar with foreign laws, Be aware of network position, Exploit existing networks, Identify new relevant networks, Refresh and expand the network, and Ensure relational embeddedness with key actors. The identified pitfalls were: Underestimation of time and resources required, Lacking awareness of aggravating effects, Knowledge transfer problems, Failure of internally anchoring foreign ventures, Underestimation of the language barrier, Underestimation of differences in organizational structures, Underestimation of the cost of spatial distance, Underestimation of Patriotism, and Underestimation of loyalty to suppliers. Moreover, the study provided insights as to how the concepts of liability of foreignness and liability of outsidership might interplay, and thereby exert pressure on a firm's dynamic internationalization capabilities in the foreign market establishment process. As such, the need for firms and researchers to undertake a holistic view in order to avoid faulty conclusions has been discussed and visualized. / Syftet med denna studie var att utforska nyckelfaktorer för svenska KIBS-företag som vill expandera till den norska marknaden. Vidare analyserades det hur dessa faktorer relaterar till befintliga teorier inom marknadsetablering. Studien är baserad på en forskningsdesign där kvalitativa metoder används för att uppnå syftet. Empirin är insamlad via en kombination av metoder, nämligen en omfattande litteraturstudie, en pilotstudie och en flerfallsstudie. Datainsamlingsmetoderna som användes i pilotstudien var semistrukturerade intervjuer med personer som har erfarenhet inom KIBS-miljön och även deltagarobservationer. Pilotstudien resulterade i en djupare förståelse av KIBS-sektorn. Flerfallsstudien bestod av semistrukturerade intervjuer med svenska KIBS-företag som har expanderat till den norska marknaden. Empirin har analyserats och diskuterats i relation till befintlig litteratur. Utifrån analysen identifierades flertalet framgångsfaktorer samt fallgropar. Genom att belysa dessa faktorer underlättas internationaliseringen för företag, i synnerhet för svenska KIBS-företag som vill expandera till den norska marknaden. De framgångsfaktorer som identifierades var: Begränsa sin fokus genom relationell inbäddning, Förstå kundens verksamhet, Utbilda kunder, Bli bekant med utländska lagar, Var medveten om nätverksposition, Utnyttja befintliga nätverk, Identifiera nya relevanta nätverk, Uppdatera och utöka nätverket och Säkerställa relationell inbäddning med nyckelaktörer. Medan de fallgropar som identifierades var: Underskattning av tid och resurser, Bristande medvetenhet om försvårande effekter, Kunskapsöverföringsproblem, Misslyckande med att internt förankra utländsk satsning, Underskattning av språkbarriären, Underskattning av skillnader i organisationsstrukturer, Underskattning av avståndskostnader, Underskattning av patriotism och Underskattning av lojalitet mot leverantörer. Vidare har det argumenterats för att det finns ett samspel mellan koncepten liability of foreignness och liability of outsidership som sedermera sätter press på ett företags dynamiska internationaliseringsförmågor. Följaktligen har det även visualiserats samt diskuterats att företag och forskare bör vidta ett holistiskt synsätt för att undvika att dra felaktiga slutsatser i internationalseringsprocesser.