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Relationship marking, which focuses on ways to build, develop, and maintain successful relational exchanges, is an important way to sustain loyal customer. Previous studies that note the types of bonds that enhance commitment suggest that customer commitment can be built through the application of financial, social, and structural bonds. Although empirical research that focuses on the application of relational bonds in a virtual environment is relatively sparse. The purpose of this study is to explore that different bonds(financial bonds, social bonds, and structural bonds) can enhance what kinds of consumer commitment(continuance commitment, affective commitment, and normative commitment). This study also attempt to explain the relationships between types of bonds and consumer commitment in different degree of customization and consumer relationship proneness. This study takes the consumer who in hair beauty and gas station for example. A total of 291 questionnaires were recovered, and after deducting the 71 invalid responses, the effective questionnaire sample contains 220 copies. The data gleaned from the questionnaire was subjected to descriptive statistical analysis, SEM, 1-Way MANCOVA and regression analysis in order to prove the hypothesis proposed in the theoretical structure of this research.The findings of this study are fivefold. 1.Almost all respondents confused social bonds with structural bonds. In this study, we combine social bonds with structural bonds, and named it core bonds. 2.The results suggest that financial bonds have positive impacts on normative commitment and continuance commitment. 3.The results suggest that core bonds have positive impacts on normative commitment, continuance commitment and affective commitment. 4.The different degree of customization influences relationship between bonds and commitment. 5.The people who has high relationship proneness will have high commitment.

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Since the dawn of high-rise buildings, human relationships have been limited by the floors. Compared to the pre-industrialized era where residential streets fostered community socialization, it is safe to say our relationships are constrained to the physical boundaries that surround us. Especially large cities such as New York, Chicago, Tokyo and Hong Kong, citizens lack compassion towards each other, treating neighbors as strangers. The fundamental problem of this phenomenon originates from the stacked floor arrangements that divide people. I believe it's not people's choices to be indifferent to each other; our built environment induces this behavior. The solution is to integrate a new concept of vertical plazas to the design of high-rise buildings. This social space provides citizens not only multiple paths of movement, but also the chances to interact with people outside of the boundary that vertical floors create. This thesis explores the possibilities of the architecture as a contributor of better human relationship. / Master of Architecture

Thesis (Ph. D. in Management)--Vanderbilt University, May 2010. / Title from title screen. Includes bibliographical references.

Relationship satisfaction often declines after marriage or cohabitation and between 40-50% of marriages end in divorce. Furthermore, many couples who stay together report feeling unsatisfied in their relationships. Thus, it is important to examine factors that contribute to enduring and satisfying relationships. One factor that has been closely linked to relationship satisfaction is the sexual relationship of the couple. One aspect of the sexual relationship that has received little attention is masturbation. Although most psychologists hold positive views about masturbation, and recommend masturbation in many instances, the empirical data examining the association between masturbation and relationship satisfaction has mixed findings, with the majority of studies reporting a small negative relationship between these variables. The purpose of the present study was to further explore the association between masturbation and relationship satisfaction, focusing on possible moderators and mediators of this relationship including: masturbation guilt, openness with an individual's partner about masturbation, gender, object of arousal during masturbation, and reason for masturbating. Overall, masturbation frequency did not have a significant association with relationship satisfaction. However, the object of arousal during masturbation and openness about masturbation moderated the association between masturbation frequency and relationship satisfaction. Specifically, individuals who (a) used objects of arousal other than the partner when masturbating and (b) were less open about the masturbation reported a more negative association between masturbation frequency and relationship satisfaction.

Doctor of Philosophy / Family Studies and Human Services / Jared R. Anderson / Cyclical romantic relationships—those characterized by breaking up and getting back together or having on/off periods—are a frequent phenomenon in the emerging adult population. These dating relationships maintain some distinctions from other more stable relationships, including the ways that partners strive to sustain relationship health. The purpose of this phenomenological qualitative inquiry was to increase in-depth understanding of how emerging adult dating partners’ relationship effort affects relationship transitions within cyclical dating relationships. Ten heterosexual emerging adult couples (10 men, 10 women) currently in cyclical dating relationships were interviewed about their experiences with relationship effort and maintenance. Participant interviews were analyzed according to the Interpretative Phenomenological Analysis (IPA) method. Specific themes emerged from the data, focusing on how perceived individual effort in the relationship, perceived partner effort in the relationship, and specific maintenance behaviors couples used to sustain relational health affected couple decisions about relationship transitioning. Implications regarding relationship education and clinical intervention among cyclical emerging adult couples are discussed. Future research could focus on continued expansion of understanding when in relationship history cyclical patterns begin, and how partners navigate transitions when both perceive reduced relationship effort.

Cable television is an essential part of Taiwanese¡¦ life and its penetration has been already over 80%. However, the community public are lacking of positive identification toward system operators because of some problems resulting from rapid development of the industry and industrial features. The system operators not only serve the principal client, the community public, but also play the key roles in the whole working. Unfortunately, cable system continues to merge and to converge since the Cable Radio And Television Law enacted.Besides, due to the financial default of over-competition, the cable television system operators ignore the operation and development of community relationship, which is highly associated with sustainable running itself. This is also the main discord between the cable television system operators and the community public.To make a comprehensive survey of the related research on cable television, most of them focus on the performance, management strategy, rating, satisfaction and program planning. Generally speaking, these researches lack of the discussion of community relationship. Therefore, the purposes of this research include three dimensions. n To discuss the operation of cable television system operators in managing community relationshipn To find out the requirement of the community public toward cable television system operatorsn To offer operational suggestions to the cable television system operatorsThis research aims at the cable television system operators in Kaohsiung as the target group. In order to understand the community public¡¦s needs of the cable television system operators, this research first takes advantage of focus group discussion to survey the community opinion leaders¡¦ comment and depth interview method to discuss how system operators manage their community relationship as well.The third step of this paper is to add quantitative dimension to complete the research. In this part, a survey to understand the opinions of community public regarding to the community relationship that cable television operate is processed. The last part of this paper explains the data with relationship marketing in three dimensions: identification, satisfaction and participation. This paper expects to offer operational suggestions to the cable television system operators.The main results as follow:n The cable television system operators offering the basic service obtain the identification and satisfaction from the community public.n The cable television system operators view the constructional participation as the highest level in building up the community relationship.n The community public highly expects the cable television system operators to play a local media role.n The cable television system operators should improve the participation and the relationship with community public.

In recent years, many companies face extreme competition in this business. They also recognize one thing that it is very important for them to manage and maintain the existing customers. Companies should think how to make their customers satisfied, and make the customers like to keep long-term relationship with them. It is the so called ¡§relationship marketing¡¨. The purpose of this study is to discuss what factors will affect the degree of relationship orientation of a company in the B2B setting. Through the case study of the S company and its major customer and supplier, we have found that social and structure bonds let the S company keep relationships with its major customer and supplier in ten years. Environmental uncertainty and dependence among companies are the two reasons that make the S company high relationship-orientated. Finally, relationship marketing brings customer satisfaction, customer loyalty, and financial performance for the S company, but no negative effect is found in this case study.

The value of the organisation’s credibility, reputation and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order to share information, knowledge, ideas, opportunities, contacts and referrals. However, the organisations as well as its personnel play a critical role in relational exchange and the quality of the relationship that is built with the customer. A strong positive relationship links relationship quality to suppliers, contact personnel and buyer’s loyalty by focussing on both the organisation and the individual commitments in a B2B relationship. The study seeks to determine the importance of organisational commitment and individual commitment in improving relationship quality within the Life Science industry. This is achieved by focusing on the individual antecedents that form individual commitment, consisting of antecedents such as communication, similarity, interaction frequency and the seller’s expertise. Similarly, it determines the buyer’s commitment to the organisation which consists of antecedents such as dependence on seller, relationship age and relationship benefits.The findings offer important insight of relationships between buyers and sellers in the B2B markets. The results indicate that relationship quality can be increased by simultaneously focussing on individual and organisational antecedents. The individual antecedents that significantly influence relationships in the Life Science industry are the seller’s expertise followed by interaction frequency. Similarly, the organisational antecedents are the relationship age followed by relationship benefits. Overall, the age of the relationship followed by seller’s expertise, interaction frequency and relationship benefits are the most effective relationship-building strategies across all elements of a relationship within this particular industry.This research provides both an academic contribution to the relationship marketing field as well as a practical implication for managers and executives within organisations. The main contribution for academic purposes involves both confirmation and distinctions from hypothesised relationships. The dissimilarities found in this study speak to the importance of the industry setting in which these relationships exits. Furthermore, this study suggests the integration of two bodies of literature: individual and organisational commitment. This research is of specific value to managers who are responsible for increasing relationship capital within their organisations. Simultaneous focus on these antecedents will allow managers to improve their relationship quality with the customer which would assist in retaining the customer on a long-term basis. / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / unrestricted