Thesis (MBA)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: South African exports increased substantially during recent years and were assisted
by the depreciation of the Rand. During this time exports to the European Union and
the United States blossomed, but proportionally exports to the growing region of
South East Asia still remained at a low level. The major global players consider the
Association of South East Asian Nations (ASEAN) as an important trading partner in
global trade, but the South African market share is minimal in the ASEAN market.
The question that now has to be answered is: do opportunities exist for South African
exporters in ASEAN or is it due to a lack of opportunities that exports are at the
current level?
In investigating the opportunities for South African exporters in ASEAN, it is important
to know what approach should be followed to select an attractive country for a
product or a product group. Therefore this study is aimed at proving an insight into
the concept of international market selection and to highlight the approaches in
international market selection that could benefit South African exporters.
This study also investigates the influence of ASEAN as a regional organisation in
global trade and its relationship with South Africa. An overview is given of the
regionalism trend and the major regional organisations important in this regard. The
political approaches that ASEAN's major trading partners followed to enhance trade
are also investigated in order to re-evaluate the South Africa's current relationship
with ASEAN. In order to enhance trade, the advantages ASEAN has to offer are also
highlighted.
Based on previous research literature on international market selection and against
the background of the regionalism trend in global trade, a new international market
selection model will be developed in this study for South African and international
use. This will provide SA exporters with a systematic approach that will enable them
to select the most attractive countries for their products or product groups in the
global arena. In order to understand the practical application of the model, South Africa as the
exporting country and ASEAN as the importing region will be used as a case study.
The model will identify the most attractive countries for each of South Africa's product
groups according to the 96 chapters of the Harmonised Commodity Description
System (HS) linked to product groups and industries based on actual trade data.
Based on South Africa's competitive export advantage in the 96 chapters of the HS
linked to product groups and industries, opportunities will be identified in the most
attractive countries in ASEAN selected by the international market selection model. / AFRIKAANSE OPSOMMING: Suid-Afrikaanse uitvoere het aansienlik gestyg die afgelope paar jaar en was veral
bygestaan deur die depresiasie van die Rand. Gedurende hierdie tydperk het
uitvoere na die Europese Unie en die Verenigde State van Amerika die hoogty
gevier, maar proporsioneel het uitvoere na die groeiende streek van Suidoos-Asië
nog steeds op 'n lae vlak gebly. Die vernaamste globale spelers beskou die
Assosiasie van Suidoos-Asiese Nasies (ASEAN) as 'n belangrike handelsvennoot in
globale handel, maar Suid-Afrika se markaandeel in die ASEAN mark is minimaal.
Die vraag wat nou beantwoord moet word is as volg: Bestaan daar geleenthede vir
Suid-Afrikaanse uitvoerders in ASEAN of is dit as gevolg van 'n tekort aan
geleenthede dat uitvoere huidiglik op hierdie vlak is?
In die ondersoek na geleenthede vir Suid-Afrikaanse uitvoerders in ASEAN, is dit
belangrik om te weet watter benadering gevolg moet word om die mees aantreklike
land te selekteer vir 'n produk of produkgroep. Daarom is die studie daarop gerig om
insigte te verskaf oor die konsep van internasionale markseleksie en om die
benaderings uit te lig in internasionale markseleksie wat Suid-Afikaanse uitvoerders
kan bevoordeel.
Die studie ondersoek ook die invloed van ASEAN as 'n regionale organisasie in
globale handel en hul verhouding met Suid-Afrika. 'n Oorsig word gegee oor die
regionale tendens in internasionale handel en die vernaamste regionale organisasies
wat belangrik is in hierdie verband. Die politieke benaderings van ASEAN se
vernaamste handelsvennote om hul handel te bevorder word ook ondersoek om
Suid-Afrika se huidige verhouding met ASEAN te herevauleer. Om handel te
bevorder word die voordele wat ASEAN kan bied ook uitgelig.
'n Nuwe internasionale markseleksie model word ontwikkel in hierdie studie vir Suid-
Afrikaanse en internasional verbruik teen die agtergrond van regionalisme en wat
gebaseer is op vorige navorsings literatuur oor internasionale markseleksie. Dit sal
Suid-Afrikaanse uitvoerders 'n sistematiese benadering verskaf wat hulle in staat sal stel om die mees aantreklike lande vir hulle produkte en produkgroepe globaal te
selekteer.
Om die praktiese toepassing van die model te verstaan, sal Suid-Afrika as die
uitvoerland en ASEAN as die invoerstreek gebruik word as 'n gevallestudie. Die
model sal die mees aantreklike lande identifiseer vir elk van Suid-Afrika se
produkgroepe volgens die 96 Hoofstukke van die "Harmonised Commodity
Description System" (HS) wat verbind kan word met produkgroepe gebaseer op
bestaande handelsdata. Geleenthede in die mees aantreklike lande in ASEAN wat
deur die internationale markseleksie model selekteer is, word identifiseer gebaseer op
SUid-Afrika se kompeterende uitvoervoordeel in die 96 Hoofstukke van die HS wat
verbind kan word aan produkgroepe.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/52893 |
| Date | 12 1900 |
| Creators | Swart, Theodor Crous |
| Contributors | Venter, J., Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 257 p. |
| Rights | Stellenbosch University |
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