Thesis (MBA)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: Since the first democratic elections in 1994, the emphasis in corporate and
public life has been on transforming practices previously advocated by the
apartheid government. As the service provider to the public there has been
significant emphasis placed on the major sectors such as health and
education. In addition to policy documents which focus specifically on
health service delivery and the transformation envisaged, policy has also
extended to transforming service delivery in all sectors of government. In
designing policy for the transformation initiative little if any attention has
been paid to the particular needs of the health sector as a whole and the
public health sector in KwaZulu-Natal. Research conducted revealed that
most employees were unaware of the results required in order to effect
transformation within the public health sector of KwaZulu-Natal. To effect
change and transformation, an internal marketing strategy and plan had to
be designed. This strategy and plan would align the activities of each and
every employee to the vision, mission and values of the KwaZulu-Natal
Department of Health. The plan seeks to address issues such as
performance management, communications, control, and budgeting
considerations in order to market transformation to the 52 000 employees of
the Department who serve the health needs of 26 percent of the country's
population. / AFRIKAANSE OPSOMMING: Sedert die eerste demokratiese verkiesing in 1994 val die klem in beide die
korporatiewe en publieke sektore op die transformasie van gebruike/praktyke
wat voorheen deur die apartheidsregering onderskryf is. As openbare
diensverskaffer is daar aansienlike klem geplaas op sekere hoofsektore soos
gesondheid en onderwys. Bo en behalwe beleidsdokumente wat spesifiek
fokus op dienslewering en die beoogde veranderings in gesondheid, is beleid
ook uitgebrei om verandering in dienslewering in alle regeringsektore in te
sluit. In die ontwikkeling van beleid vir die transformasie inisiatief, is weinig
of geen aandag geskenk aan die spesifieke behoeftes van die
gesondheidsektor in die algemeen en spesifiek die openbare
gesondheidsektor in KwaZulu-Natal. Navorsing bevind dat die meeste
amptenare onbewus is van welke resultate nodig is om transformasie in die
openbare gesondheidsektor in KwaZulu-Natal te verseker. Ten einde
verandering en transformasie te laat plaasvind, was dit nodig om 'n interne
bemarkingstrategie en-plan te ontwerp. Hierdie strategie en plan sal die
aktiwiteite van elke amptenaar fokus op die visie, missie en waardes van die
Departement van Gesondheid van KwaZulu-Natal. Die plan poog om
aangeleenthede soos prestasie-bestuur, kommunikasie, kontrole en
begrotingsimplikasies aan te spreek en sodoende die transformasieproses te
bemark aan die 52 000 werknemers van 'n Departement wat die
gesondheidsbehoeftes van 26 persent van die land se bevolking bedien.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/51825 |
| Date | 03 1900 |
| Creators | Dorning, Augusta Waller |
| Contributors | Oosthuizen, H., Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 188 p. |
| Rights | Stellenbosch University |
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