Thesis advisor: Frank Gollop / This dissertation analyzes advertising strategies in specialized markets like the prescription drugs, travel, health insurance and real-estate markets where the consumers' purchasing decisions are influenced by experts (e.g., doctors, travel agents, employers and real-estate agents). / Thesis (PhD) — Boston College, 2006. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Economics.
Identifer | oai:union.ndltd.org:BOSTON/oai:dlib.bc.edu:bc-ir_101856 |
Date | January 2006 |
Creators | Bhattacharyya, Amrita |
Publisher | Boston College |
Source Sets | Boston College |
Language | English |
Detected Language | English |
Type | Text, thesis |
Format | electronic, application/pdf |
Rights | Copyright is held by the author, with all rights reserved, unless otherwise noted. |
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