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Examining the Factors Influencing Organizational Creativity in Professional Sport Organizations

Excerpt: Success in marketing requires creativity, and sport marketing is no different (Schwarz & Hunter, 2008).

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-3492
Date03 November 2017
CreatorsSmith, Natalie L., Green, B. Christine
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceETSU Faculty Works

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