Excerpt: Success in marketing requires creativity, and sport marketing is no different (Schwarz & Hunter, 2008).
Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-3492 |
Date | 03 November 2017 |
Creators | Smith, Natalie L., Green, B. Christine |
Publisher | Digital Commons @ East Tennessee State University |
Source Sets | East Tennessee State University |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | ETSU Faculty Works |
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