The influence of motives of sports fans on affinity for television, Internet, radio, and newspapers

Description

This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/1746
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2746&context=etd-project

Tags

Communication in marketing

Fans (Persons) -- Psychology

Sports -- Marketing

Mass media and sports

Internet marketing

Marketing

Sports Studies

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-2746
Date	01 January 2001
Creators	Lasak, Christopher Edward
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project