A case study in sport sponsorship and relationship marketing a resource based view /

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Thesis (M.S.)--University of Memphis, 2002. / Includes bibliographical references (leaves 69-76).

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/69989164
Date	January 2002
Creators	Rosaaen, Kirsten Ryan.
Source Sets	OCLC
Language	English
Detected Language	English