An assessment of sponsorship objectives and successful mechanisms as perceived by corporate sponsors of NCAA Division I-A athletic departments

Description

Thesis (M.S.)--Slippery Rock University, 2002. / Includes bibliographical references (leaves 59-63).

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/69989657
Date	January 2002
Creators	McElrath, Mark B.
Source Sets	OCLC
Language	English
Detected Language	English