This degree project aims to research if stand-up comedy has the potential to be a tool for social change, in terms of awareness-building and empowerment. It also researches if a specific comedian can be a voice and representation for multiple social movements. The research uses content analysis of stand-up comedian Dave Chappelle to also answer how he jokes and comments on social movements. The literature review and theoretical framework covers important concepts and theories regarding the background of using humor and comedy as a tool for social change, and theories regarding representation, intersectionality and stereotyping. The research method used is content analysis to interpret segments from Chappelle’s Netflix specials and clips on YouTube, as well as online articles and social media comments from the audience of these clips. In total 9 clips were analyzed. The content analysis focuses on Chappelle’s stand-up comedy, his jokes, and comments between the jokes. The conclusion of this research is that stand-up comedy can be a powerful tool for empowerment and spreading awareness but needs to be finely calibrated to serve its purpose and still be entertaining. Purpose, identity, representation, and an intersectional perspective are key factors for performances that can be awareness-building and empowering. Stand-up comedy has the potential to lower the threshold for important discussions in and between groups regarding sensitive and difficult issues. In regard to Chappelle, his point of view as an African American man makes his jokes on social movements and issues both empowering but also controversial. It also shows that jokes and comments are most effective when talking about issues that relates closely to the identity of the performer. The degree project contributes to C4D by exploring stand-up comedy as a communication tool for promoting social and development issues through awareness-building and empowerment. The findings of the study can be useful for NGO’s, governments, and other actors working in the field of development and social change and in collaboration with influencers.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-60731 |
| Date | January 2023 |
| Creators | Karim, Aryan |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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