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En analys av "Identitet- om varumärken, tecken och symboler" : Ett tredelat projekt av Nationalmuseum och Stockholms Handelshögskola våren 2002

The purpose of this paper was to analyse “Identity- about trademarks, signs and symbols”. The project was a co-operation between the National museum of Art and Stockholm School of Economics in the spring of 2002, which consisted of an exhibition, a book and a series of seminars. The goal was to illustrate how the trademark had developed through history, which role it has in the modern society and how the trademark serves as a creator of identities. The project, mostly the exhibition, was exposed to criticism, which was directed towards the sponsorship deals between The National Museum of Art and five companies.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-449
Date January 2006
CreatorsEgnér, Emma
PublisherSödertörns högskola, Institutionen för kultur och kommunikation, Huddinge : Institutionen för medier, konst och filosofi
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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