Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221773 |
| Date | January 2008 |
| Creators | Jelínková, Martina |
| Contributors | Ševčíková, Kamila, Meluzín, Václav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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