The theme of this thesis is the strategic management in the context of the knowledge economy. The output of the innovation strategy is applied to the plastic and aesthetic surgery clinic. The theoretical part deals with the introduction of strategic management theory, vast business analysis and principles of Balanced Scorecard. Within the theory are discussed different approaches to the innovation process. The practical part is based on theoretical knowledge and applies them to creating an innovation strategy based on business process management.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193205 |
| Date | January 2014 |
| Creators | Máni, Adam |
| Contributors | Špaček, Miroslav, Mejdrech, Vlastimil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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